We asked one powerful question (number 18) to get to the heart of how you think about food and its potential: Do you believe that

Let’s be honest. You’re not looking for another wellness fad, diet rule, or list of things you’re doing wrong. You just want food that: So

You know those moments where you’re running on empty the after-school chaos, the 5pm meltdown (yours or theirs), the dinner that no one touches? You’re

You’re not alone if you feel like mealtimes are a mix of hope, negotiation, and quiet compromise. We asked 392 parents what really matters most

Question 14 is the clearest confirmation that modern parents are making food decisions from a place of survival, not strategy. Taste and convenience dominate. Nutritional

Question 13 pulls back the curtain on the emotional lives of parents and what it reveals is powerful. Nearly 70% of parents say they wish

Question 12 doesn’t just reveal how much fruit and veg kids are getting, it reveals how much parents think they’re getting. Over 75% of parents

Question 11 uncovers one of the most powerful insights from the entire survey. Only 1.5% of parents are eating the recommended 30+ different plant foods

Question 10 reveals the heart of the problem: over 90% of people in the UK are fibre deficient — and 92% of parents didn’t know.

Question 9 reveals a huge disconnect between what parents think they know about fibre and what’s actually happening in their daily diet. While most admit

This question reveals something important. Most parents are either doing the bare minimum for their health, or nothing at all. Multivitamins are the go-to, not

Question 7 of our survey uncovers the core educational gap in the parenting-wellness conversation: over 77% of parents either don’t believe or don’t understand that

Question 6 may be the emotional core of the entire survey. Nearly 75% of parents know what to do or want to do better, but

Question 5 of the FiiHii survey pulls back the curtain on modern parental health behaviour: Parents are trying but without tools that stick. 75% take

Question 4 of the FiiHii parenting survey exposes the quiet crisis at the heart of modern family life: 96% of parents don’t feel like a

Question 3 of the parenting survey reveals a daily cycle of depletion, driven by emotional labour, food decision fatigue, and chronic time pressure. Over 50%

Our second question in our parenting survey reinforces a powerful and concerning theme: energy depletion is not occasional, it’s systemic. A staggering 72% of parents

A survey of over 400 parents that we carried out reveals a striking emotional truth: over 80% of parents are either barely managing or fluctuating