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FiiHii Customer Story | Capital on Tap

Our Why?

GUT : MIND : SOUL

Our Why at FiiHii​?

We believe in order for our children to get the best of us, we need to be the best of ourselves. 

 

Over 90% of the population has a fibre deficiency. They only get half of what they should. This leads to poor gut health and, in turn, poor mental health, which means our kids don’t get the best of us and therefore the best chance of fulfilment. 

 

We plug the fibre gap, eliminating the fibre deficiencies and improving gut and mental health, giving you and your kids the best chance of success.

GUT : MIND : SOUL

Why Fibre Matters​?

So why is fibre so important? Fibre is important because it feeds trillions of good bacteria in our gut. So when there is a deficiency or not any fibre to feed those good bacteria, what do you think happens? They die.

 

That means more bad bacteria is in our guts. So that means we end up having more gut problems. And that means we then in turn have more overall health issues because our gut ecosystem is not functioning right. It’s not taking the nutrients that we need.

 

This is why we see things like brain fog, IBS, SIBO, inflammatory diseases, cancers, hormone imbalances, type 2 diabetes increasing, cognitive decline increasing, all because of poor gut health.

GUT : MIND : SOUL

The Meaning Behind FiiHii

At FiiHii, when we refer to the “gut,” we are talking about much more than just digestion. The gut is home to the gut microbiome, a complex system of trillions of microorganisms that play a crucial role in overall health. Gut health affects not only digestion but also the immune system, energy levels, mood, and mental clarity. Unfortunately, poor diets, stress, and a lack of fibre have led many people to experience unhealthy guts, resulting in digestive issues, low energy, and even emotional struggles.
At FiiHii, when we talk about the “mind,” we are referring to mental clarity, emotional resilience, and cognitive function. Many overlook the direct link between the gut and the brain, known as the gut-brain axis—a communication system between the digestive system and the brain. When the gut is out of balance, it can result in mental fog, low mood, and a lack of focus. This connection highlights how supporting gut health not only benefits the body but also enhances mental performance and emotional stability.
At FiiHii, when we talk about the “soul,” we refer to emotional and spiritual well-being—feeling connected to yourself, your purpose, and your loved ones. The soul represents the inner strength that helps us persevere through life’s most challenging moments. Nurturing the soul is about finding balance, not just for the body or mind, but for your entire self. It’s about fostering that inner resilience and ensuring a holistic sense of well-being.

Recent scientific discoveries have shown that 80% of the information transmitted across our nervous system travels from the gut to the brain, rather than the other way around. This finding, which highlights the role of the vagus nerve, is revolutionising our understanding of how gut health impacts both the body and mind. At FiiHii, we emphasise this critical connection, showcasing how nurturing gut health can lead to improved mental clarity, emotional stability, and overall well-being.

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