Question 10 reveals the heart of the problem: over 90% of people in the UK are fibre deficient — and 92% of parents didn’t know. This isn’t just a nutrition gap. It’s a visibility crisis. Fibre quietly affects almost every aspect of health, yet it remains almost completely absent from public conversation. Most parents don’t know there’s a problem, so they don’t know they’re living with the consequences until they’re burnt out, bloated, or completely out of energy.
You’ve heard about protein. You’ve seen ads for vitamins. You’ve likely tried to eat more veg, maybe cut back on sugar. But when was the last time someone talked to you about fibre?
We asked 392 parents:
“Did you know that over 90% of people in the UK are fibre deficient?”
Here’s what they said:
| Response | Count | Percentage |
| No | 230 | 58.7% |
| I’ve heard that but didn’t realise it was that high | 129 | 32.9% |
| Yes | 33 | 8.4% |
58.7% had never heard this before.
Another 32.9% had heard something but were shocked by the scale.
Only 8.4% knew the actual number.
This is the clearest evidence yet that fibre isn’t just under-consumed, it’s ignored. Most parents are making health decisions without knowing one of the most important facts: that their daily energy, digestion, and mood may be suffering from a completely preventable deficiency.
Key takeaway: You can’t fix what you don’t know exists.
Why don’t parents know this? Because fibre doesn’t get the spotlight.
It’s not marketed with big promises. It’s not trendy. And it doesn’t come with a transformation narrative.
But here’s what fibre actually does:
And when your gut is working well? You show up better. You’re calmer. You sleep more soundly. You parent with more patience and fewer energy dips.
This isn’t fluff. It’s science and it’s missing from nearly every wellness message parents are exposed to.
Key takeaway: Fibre doesn’t need to be glamorous. It needs to be understood.
Over 90% of people are fibre deficient.
And over 90% of your peers had no idea.
This is the message. It’s not just a statistic, it’s a wake-up call.
Parents are trying to eat well. They’re tired. They’re overwhelmed. But they’re not being told the one thing that could change how they feel by next week: increase your fibre, and your body starts working for you again.
That doesn’t mean tracking grams or overhauling your diet. It means:
Key takeaway: When you lead with awareness, you create space for real action.
If you’re a parent, you already have enough on your plate. You’re not looking to study nutrition you’re looking to stop crashing at 3pm, to feel less reactive, and to make it through the week with your health still intact.
That starts with knowledge. And the truth is, you can’t afford to keep overlooking fibre.
It’s not just about digestion. It’s about how you feel, how you sleep, how you parent and how long you can keep going.
This isn’t a scare tactic. It’s an invitation. Fibre might be quiet but once you understand what it does, you’ll never ignore it again.
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