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FiiHii Customer Story | Capital on Tap

Prolific Tell Us What You Think Questionnaire

Tell Us What You Think?

Prolific Tell Us What You Think Questionnaire

Parenting Is Hard, but What If Food Could Help?

In our recent study of over 500 parents:

  • 72% said they feel drained or exhausted by mid-afternoon, often before they even pick their kids up.
  • 96% said they rarely or never prioritise themselves.
  • 90% said they don’t get enough fibre and most don’t know why that matters.
  • Less than 2% eat a variety of plants to support gut health, even though gut health directly affects energy, mood, sleep, and parenting resilience.
  • And yet, 92% said they’d choose something that helps them parent better over something that just tastes better.


We’re building a solution backed by real science, whole food ingredients, and genetic personalisation, to help parents show up better every single day to thrive, so their kids then also thrive.
Now we want your input.

This will take less than 60 seconds.