Question 7 of our survey uncovers the core educational gap in the parenting-wellness conversation: over 77% of parents either don’t believe or don’t understand that gut health affects energy, mood, and parenting resilience. Most parents are operating on empty without realising the gut is the engine. And when they do? Everything shifts.
Survey Insight: 77% of Parents Don’t Know Gut Health Affects Energy, Mood & Resilience, That’s the Real Problem,
Parents are tired.
Parents are stressed.
Parents want to do better but feel like they can’t keep up.
So what’s missing? Gut health.
Not in practice, in understanding.
Here’s what 392 parents said when asked:
“Have you ever considered that your gut health could be affecting your energy, mood, or parenting resilience?”
| Response | Count | % of Respondents |
| No, never really thought about it | 168 | 42.9% |
| I’ve heard something like that but I’m unsure | 137 | 35.0% |
| Yes, I’ve looked into it | 75 | 19.1% |
| Not convinced that’s a real thing | 12 | 3.1% |
1. 77.9% of Parents Are Either Unaware or Unconvinced
This is a massive insight:
More than three-quarters of parents are either unfamiliar with, unsure about, or skeptical of the gut-brain connection.
Despite the clear science:
- The gut produces 90% of the body’s serotonin
- Fibre feeds the gut microbes that regulate mood, focus, and inflammation
- A balanced gut is linked to better sleep, reduced anxiety, and improved emotional control (Cryan et al., 2019; Silva et al., 2022)
…the message hasn’t landed where it matters most: the parenting mainstream.
Key takeaway: The parenting world doesn’t need more fibre. It needs a reason to care about fibre.
2. Only 1 in 5 Parents Have Looked Into It.
19.1% of parents say they’ve looked into the gut–mind–energy connection.
These are your warmest leads, your early adopters. They’ve started the journey. Now they need tools, confidence, and clarity.
✅ They’re likely supplementing
✅ They may be trying to eat better
❌ But they’re still overwhelmed or confused about how gut health fits into real life
This audience is primed for simple messaging, relatable stories, and guided action. They’re the group who, if empowered, become confident enough to teach others.
3. This Isn’t Just About Education. It’s About Translation
The gut health movement hasn’t failed.
It just hasn’t translated.
Parents aren’t rejecting the idea, they’re not thinking about it at all. And that’s because no one has shown them how gut health fits into their real day:
- When they’re exhausted at 2pm
- When they snap at bedtime
- When they feel disconnected from themselves
Gut health isn’t a wellness trend, it’s parenting performance fuel.
This is your message. This is your space.
Final Thoughts: Gut Health Is the Hidden Lever Parents Don’t Know They’re Missing
You don’t have to convince parents to care about their mood, patience, or energy.
You just have to show them where it really starts.
This question is the heartbeat of the campaign because it proves parents are ready to change… they just haven’t been shown the why yet.
FiiHii doesn’t need to sell gut health.
We need to link gut health to what parents already want most:
- More presence
- More patience
- Less guilt
- And the energy to feel like themselves again
5 Key Takeaways
- 77.9% of parents are unaware, unsure, or unconvinced that gut health impacts mood, energy, and resilience.
- Only 1 in 5 have explored the gut-brain connection, a small but powerful starting point.
- Gut health is still seen as a wellness niche, not a parenting essential.
- Parents don’t need more science, they need relatable translation into real life.
- FiiHii can lead by showing how fibre supports the everyday energy and patience parents desperately need.
Want to be the calmest, clearest version of yourself, without overhauling your life?
Subscribe to the FiiHii newsletter. Learn how small shifts in gut health, starting with fibre, can restore your energy, mood, and parenting flow.
