Question 5 of the FiiHii survey pulls back the curtain on modern parental health behaviour: Parents are trying but without tools that stick. 75% take supplements, 77% Google symptoms, and over 60% have tried to build better habits but gave up. Meanwhile, less than 30% have engaged with fibre, gut health, or trusted sources. This isn’t a lack of interest. It’s a system failure. Parents are reaching for quick fixes because no one’s offering sustainable solutions.
Survey Insight: Supplements, Searches, and Struggles. What Parents Are Really Doing About Their Health?
The data from Question 5 doesn’t just show us what parents are doing for their health.
It shows us why they’re stuck.
It paints a picture of effort without direction, of hope without support and of a market that’s failing to meet people where they really are.
Here’s what 392 parents told us when asked:
“Which of these have you done in the past six months?” (Multiple selections allowed)
| Action Taken | Responses | % of Respondents |
| Googled symptoms (for self or child) | 303 | 77.3% |
| Taken supplements or vitamins | 296 | 75.5% |
| Tried to build better habits but gave up | 237 | 60.5% |
| Bought high-fibre or gut health products | 107 | 27.3% |
| Followed a parenting/health influencer | 106 | 27.0% |
| Tried a smoothie or juice cleanse | 75 | 19.1% |
1. Supplements and Symptom Googling: The Go-To Survival Tools
More than 3 in 4 parents have Googled symptoms or taken supplements in the past six months.
These are reactive tools. They’re quick, accessible, and feel like “doing something.” But they don’t require behavioural change and that’s the problem. They often:
- Address symptoms, not root causes
- Serve as proxies for medical advice when access feels hard
- Create a false sense of progress
Supplements, in particular, are the modern parent’s health placebo: taken with hope, often without guidance or measurable effect.
Key takeaway: When people feel out of control, they reach for what’s easiest, not what’s most effective.
2. 60% Tried to Build Better Habits — But Gave Up
More than half of parents made the effort…. and failed.
This is not a willpower issue. It’s a structure issue.
People don’t stick with habits because:
- They’re exhausted
- They don’t see quick results
- They lack simple frameworks and ongoing support
- Life interrupts — and there’s no reset button
This is where wellness often fails: it sells transformation, not sustainability.
This data is your mandate to build better bridges, not just better messaging. Because people want to do better, they just need the right scaffolding.
Key takeaway: Most health interventions fail not from lack of effort, but lack of support.
3. Fibre, Gut Health, and Cleanses: A Messaging Problem, Not a Relevance Problem
Only:
- 27.3% bought gut health or fibre products
- 19.1% tried a smoothie or juice cleanse
- 27.0% followed any parenting or health influencers
These low figures don’t reflect disinterest they reflect disconnect.
Despite the explosion in gut health awareness in recent years, this data tells us:
- The message isn’t landing
- Fibre is still misunderstood or undervalued
- Cleanses are seen as trendy, not foundational
- Parents are wary of influencer culture or don’t see it as trustworthy
This is a critical insight:
Education needs to feel practical, grounded, and deeply human, not aspirational or aesthetic.
Key takeaway: Fibre needs a new PR strategy, one built on simplicity, science, and emotional resonance.
Final Thoughts: Parents Are Trying. The System Is Failing Them.
This data shows effort. Intention. Hope.
And it also shows breakdown.
Not because parents don’t care but because most wellness tools are designed for people who already have capacity. And parents don’t.
We don’t need more hacks.
We need clear, calm, evidence-led pathways that start from where people are, not where we wish they were.
This is FiiHii’s lane:
- Low-effort gut health upgrades
- Everyday fibre wins
- Behavioural scaffolding that supports tired people trying to do their best
5 Key Takeaways
- Over 75% of parents are using Google and supplements to manage health, reactive, not restorative.
- 60% tried to build better habits but gave up not a willpower issue, a support gap.
- Less than 30% engage with fibre or gut health showing a major education and relevance gap.
- Juice cleanses and influencer trends have little traction parents want real solutions, not fads.
- Parents are trying but they’re overwhelmed, under-supported, and offered complexity instead of clarity.
Want to stop Googling and start feeling better for real?
Subscribe to the FiiHii newsletter. We’ll show you simple, science-backed ways to support your gut, your energy, and your parenting, starting with fibre, not fads.
